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Victoria’s Secret

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   Victoria’s Secret is an American designer, manufacturer and marketer of women’s premium lingerie, womenswear and beauty products. With 2012 sales of $6.12 billion, it is the largest American retailer of women’s lingerie. Victoria’s Secret is wholly owned by L Brands, a publicly traded company.

Roy Raymond

Roy Raymond

Roy Raymond opened the first Victoria’s Secret store on June 12, 1977 at the Stanford Shopping Center after feeling embarrassed trying to purchase lingerie for his wife in a public department store. To open the store, he took a $40,000 bank loan and borrowed $40,000 from from his parents to found Victoria’s Secret: a store in which men could feel comfortable buying lingerie. Raymond picked the name Victoria to associate with the refinement of the Victorian era. The Secret was what was hidden underneath the clothes.The company’s first store was located in

Victoria's Secret Store, Lexington Ave, NY

Victoria’s Secret Store, Lexington Ave, NY

Stanford Shopping Center in Palo Alto, California. The company earned $500,000 in its first year and Raymond promptly started a mail order catalog and opened three more stores.

In 1982, Raymond sold the Victoria’s Secret company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, the founder of The Limited, for about $1 million.By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer, topping $1 billion.

Beginning in 1995, Victoria’s Secret began holding their annual Victoria’s Secret Fashion Show, which is broadcast on primetime American television. Starting with the 1995 fashion show, they are “a combination of self-assured strutting for women and voyeuristic pleasures for men—and lingerie becomes mainstream entertainment.”

The 1999 webcast served to create a database for Victoria’s Secret of over 500,000 current and potential customers by requiring users to submit their contact details to view the webcast. The next spring Victoria’s Secret avoided technical issues by partnering with Broadcast.com, America Online, and Microsoft. The 2000 webcast attracted more than two million viewers. By 2011, the budget for the fashion show was $12 million up from the first show’s budget of $120,000.

source: https://en.wikipedia.org/wiki/Victoria%27s_Secret


Top Victoria’s Secret Models:

10. Alessandra Ambrosio

Alessandra Ambrosio

Alessandra Ambrosio

09. Heidi Klum

Heidi Klum

Heidi Klum

08. Miranda Kerr

Miranda Kerr

Miranda Kerr

07. Izabel Goulart

Izabel Goulart

Izabel Goulart

06. Lily Aldridge

lily-aldrige-lb_1616198a

05. Selita Ebanks

Selita Ebanks

Selita Ebanks

04. Laetitia Casta

Laetitia Casta

Laetitia Casta

03. Behati Prinsloo

Behati Prinsloo

Behati Prinsloo

02. Adriana Lima

Adriana Lima

Adriana Lima

01. Gisele Bündchen

Gisele Bündchen

Gisele Bündchen

 

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